Caudal is a young and creative company based in Mexico City. Focused on events, community making and cultural activations, the group wanted a bold, eye–catching and unique design that was as playful as dependable. The main objective was to remain appealing both to serious businessmen as to laid-off artists.
The whole branding is focused on flexibility and adaptability. It uses a wide range of papers that give dozens of possible combinations among the illustrations and the vintage editorial design.