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Inspired by miscellaneous shops in the United States, GUULP is an online shop specialized in delivering liquor and beverage products among others. It is targeted to a young audience like college students who regularly throw parties but don't have much of a budget, so we worked towards a fun, casual and affordable graphic identity.

 

For the brand design, we created a drunk elephant that works as the strongest element and as the distinctive icon. We also made a bold, playful typeface and fun secondary graphics to complement the design and use across applications. We put special emphasis in the delivery packaging, as the unwrapping experience is the most important print element in which the brand can be recognizable and remembered.

 

For the still life photography we recreated the key moments of a good party: the moment when you receive the booze, cheers between friends, the preparation of funky cocktails and finally the messy afterparty scenery.

Art Direction

Mariela Mezquita

 

Designers

Valentina Villa

Photography

Mariela Mezquita

Styling Asst:

Harumi Tanimoto

Photo edition:

Leslie Piñón

Date

2021 - 2022

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