Inspired by the flora and fauna of Oaxaca, the birthplace of a Mexican spirit called Mezcal, we made this holiday edition bottle and wrapping. The wrapping features monochromatic and detailed, almost encyclopedic illustrations while it covers the entire package. This way we made sure to create contrast with the minimalist, clear pad printed bottle that awaits below.
For the bottle, we played with transparency and printed the main illustration on the back, while leaving a clean front with the product denomination only. The liquid works as a magnifying glass providing access to the details of the agave illustration.
Commissioned by:
Date
July 2020
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