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R E C L U S A    P A R D A  ​is a spot in Mexico City where Mexican food, Mezcal and the underground art scene meet each other. The main theme for this graphic identity was the symbol of a spider. Spiders are not mainstream, they hide in warm, urban places, they are mysterious, powerful and they are gender neutral. This is the concept we worked with.

 

From the outside Reclusa Parda is plain and discrete. It has a monochromatic gray facade made of concrete and steel. On the inside it is cozy and inviting. It has red walls, wooden tables and high rounded ceilings tinted with warm lightning. This contrast between materials and color palettes served us as a reference for the graphic applications which we then translated onto the menu design, coasters, and even matchboxes.

Art Direction

Mariela Mezquita

 

Designers

Israel Hernández 

Client

Les Terribles Design

Photography

Mariela Mezquita

María P.

Sir.ilo

Styling

 Harumi Tanimoto

Photo edition

Leslie Piñón

Harumi Tanimoto

Motion

Luis Romero

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