Casa Lulú is a family home turned B&B as a consequence of the tourism growth in San José del Cabo. For the brand identity, we sought to highlight the eye for detail present throughout the space, as well as the intimacy and hospitality with which guests are welcomed. To achieve that, we made a series of illustrations inspired by hand-picked objects and patterns found in the house, using a warm and inviting color palette. 
 

The icon represents a 'torote', an eye-catching tree, golden and leafless, endemic to the Baja California peninsula. On the other hand, the signage for the rooms was inspired by seven marine species found in Mar de Cortez. To contrast with the icon they were made in a modern style, which also facilitates their production by a local blacksmith.

Art Direction

Mariela Mezquita

 

Designer

Valentina Villa

Illustration

Harumi Tanimoto

Interior and decoration

Casa Lulú

Product Photography Mariela Mezquita

Architecture Photography 

Sofía González

Photo edition

Leslie Piñón

Date

July 2021

CL_02.png
CasaLulu_Portafolio_Web.gif
Casa_Pano_Low.jpg
6g-1920x1280.jpg
CL_09.png
CL_08.png
CasaLulu_Portafolio_Icons2d.jpg
Iconos_3.1.jpg
CasaLulu_Portafolio_Web.gif
PUERTAS.gif
CUARTO2.jpg
TARJETA.jpg
BAÑO.jpg
BOTELLAS_01.1.jpg
CAJAS_05.jpg
Copy of 5-1920x1280.jpg
cajas_03.gif
CL_11.png
TOALLA.jpg
Toalla_Closeup.jpg
Screen-Shot-2021-10-19-at-2.17.08-PM.jpg
CasaLulu_Portafolio_IG_Posts.jpg
CasaLulu_Portafolio_Mail_2.gif
CasaLulu_Portafolio_IG_Grid.jpg
10-1920x1280.jpg
CasaLulu_Portafolio_Wordmark.jpg

+